THE NEED?
Elsewhere came to us shortly after the opening of their second location in search of digital marketing to create distinctive brand identities within a holistic social strategy.
THE GOAL?
Drive traffic to both taprooms with their uniquely targeted events while also boosting engagement and building loyal individual audiences on both social channels through a strategic balance of graphics, reels, stories and community management.
OUR GAME PLAN?
Visually the taprooms needed to appeal to different demographics to
match their respective locations and avoid confusion about what events were happening where. The key was building creative that was uniquely their own and built to grow engagement. This differentiation provided clarity while still unequivocally being under the Elsewhere brand.
OKTOBERFEST
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ELSEWHERE
BREWING
An Atlanta brewery staple that crushed the European-style beer game
